Mr. Yunze LIAN Attended the 33rd MARQUES Annual Conference and Gave a Presentation

Mr. Yunze LIAN, Senior Partner and Head of our firm, attended the 33rd MARQUES Annual Conference held in Dublin, Ireland, from 17th to 20th September, 2019. He gave a presentation in the Workshop: Comparative and Sponsored Advertising, organized by the MARQUES Brands and Marketing Team. The workshop focused on the current state of the law on comparative and sponsored advertising in China, Russia, UAE and U.S. The workshop offered an overview of the regulatory framework, key case law and “must knows” from each jurisdiction. Mr. Lian gave a presentation on the legal framework applied to the comparative advertising, the relevant bodies judging and executing the conducts of comparative advertising and the current situation on sponsored advertising in China. He also presented several cases for the participants to study on comparative advertising. In the workshop, IP practitioners from the US, Russia, UAE and U.S. gave presentations on their own jurisdictions as well.

Furthermore, our firm is proud to be the sponsor of the conference portfolio of the Annual Conference. The portfolio, with our logo, contained all the information relevant to the conference and was the resource to which delegates turn during the conference.